Nick Cannon, Honda and the Best Yourself Campaign Sends A Positive Message
Honda launched a new television and digital advertising campaign this week in support of the 2013 Civic. Targeting millennials, the ‘Best Yourself’ campaign celebrates diversity and the drive to achieve success through non-traditional paths.
“We believe that things can always be better and this sentiment can be seen in the numerous improvements we made to the 2013 Civic. Honda made the best-selling compact car in the U.S. even better,” said Mike Accavitti, senior vice president of auto operations at American Honda Motor Co., Inc., “The emotionally compelling and multi-layered ‘Best Yourself’ campaign is built on this foundation of continuous improvement by celebrating individual’s achievements towards personal greatness. We look forward to seeing how consumers exemplify this through the #BestYourself social community.”
The campaign’s message is incorporated across digital platforms and initiatives that include a ‘Best Yourself’ social campaign that encourages audiences to share their hopes and plans for taking their lives to the next level using the hashtag #BestYourself on Honda Facebook, Twitter and Instagram pages.
For more information about the ‘Best Yourself’ Campaign, please visit:http://access.honda.com.