How Do Black People in America Spend $507 Billion Dollars Annually?


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Originally posted on November 5, 2010.  Updated December 27, 2013.

As we look at the year in review, the most popular article posted on this website/blog was an article detailing how black people spend their money.  The article was “How Do Black People in America Spend $507 Billion Dollars Annually?”

This article has been the most read and commented article for 3 years running.  Once I learned that this was the most popular and discussed article on the website, two questions immediately came to my mind:

  1. What does that say about the topic in terms of being relevant to our site visitors?
  2. Has anything changed?

This has been a hotly debated topic not only on this site, but in our office, at social events and in beauty and barber shops across America.

We’ve updated our original article with some information from an article written in September 2013, by Stacy M. Brown posted on the Washington Informer.com website titled, “Big Spenders, Small Investors:  Blacks Have Little to Show for Hard-Earned Dollars.”  In that article, Ms. Brown writes, “If black America counted as an independent country, its wealth would rank 11th in the world.  However, African Americans continue to squander their vast spending power, relegating blacks to economic slavery instead of financial freedom, according to several consumer reports detailing the use of cash in the black community.”

If history is any indication of future behavior, this updated article will be hotly debated in 2014.  Let’s hope that we can make some progress in this area and close the wealth gap.

Happy New Year!

Gary Johnson, Founder & Publisher – Black Men In America.com

Other highlights from Big Spenders, Small Investors:  Blacks Have Little to Show for Hard-Earned Dollars” include the following:

  • African Americans consistently outpace the total market population in overall growth, smart phone ownership, television viewing and annual shopping trips according to the new study, “Resilient, Receptive and Relevant: The African-American Consumer 2013 Report,” a collaborative effort by the Nielsen Company in New York and the National Newspaper Publishers Association (NNPA), located in Northwest Washington, D.C.
  • Black buying power continues to increase, rising from its current $1 trillion level to a forecasted $1.3 trillion by 2017.
  • Despite the strong economic outlook, blacks continue to spend most of their money outside of the African-American community and, according to Nielsen and NNPA, advertisers have repeatedly slighted the black media, spending only three percent, or $2.24 billion, of the $75 billion spent with all media last year.
  • Each year, African Americans spend more than $47 billion on Lincoln automobiles, $3.7 billion on alcohol, $2.5 billion on Toyotas, $2 billion on athletic shoes, and $600 million each year on McDonald’s and other fast foods, according to Target Market News Inc., a Chicago-based marketing research group.
  • Blacks also spend wildly to keep up their appearances.  The black hair care and cosmetics industry counts as a $9 billion a year business, but while African Americans are spending the most, they are profiting the least, said officials from the Black Owned Beauty Supply Association (BOBSA) in Palo Alto, Calif.  Beauty product lines designed for African Americans were once 100 percent owned and operated by blacks, today other ethnic groups control more than 70 percent of the market.
  • The current homeownership rate reveals that 73.5 percent of whites own homes while approximately 43.9 percent of African Americans are homeowners, according to the Harvard Joint Center for Housing Studies State of the Nation report for 2013.
  • Sixty percent of African Americans have less than $50,000 saved in company retirement plans and only 23 percent have more than $100,000.

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The loyalty blacks have to their church also has proven costly, said officials at Faith Communities Today, a nonprofit based in Hartford, Conn.  A 2013 study revealed that black churches have collected more than $420 billion in tithes and donations nationwide since 1980, an average of $252 million a week.

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“What people fail to see and understand is that, the church pastors aren’t waiting for miracles to fund their lifestyles, they don’t have to pray, day in and day out, to make their ends meet,” said Northwest resident and author, Byron Woulard.  They are getting rich off God, not from God,” he said. Woulard, whose books include, the 2011, “Pawn Queen,” noted that the money spent tithing could buy as many as 93,333 homes valued at $150,000; pay for tuition up to $15,000 a year for 933,333 college students, and feed every homeless American for a year.  “It’s the best hustle on the planet. If you don’t get it here on earth, you’ll get it when you die and go to heaven,” Woulard said. “And, it just so happens that not one person in the history of this planet has died, went to heaven, and come back to tell everyone that it’s true.”

Stacy M. Brown Stacy M. Brown’s article posted on the Washington Informer.com website concludes with what is described as an inescapable fact:    When black folks make money, they are quick to spend it!

According to Dr. Boyce Watkins, a Scholar in Residence in Entrepreneurship and Innovation at Syracuse University in New York, also known as “the people’s scholar,” “We don’t use money to invest or produce,” said Watkins, 42.” When we get our tax refund, we go straight to the store.”

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The 17th annual report on “The Buying Power of Black America” also includes a dollar-by-dollar breakdown of the Black economy.

Copies of “The Buying Power of Black America” can be purchased from Target Market News for $99.00  for the hard copy version and $65.00 for the digital version.  For more information call 312-408-1881, or click here to purchase online.

Below is our original article posted in November 2010.  Have their been any improvements?  You be the judge.

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“How Do Black People in America Spend $507 Billion Dollars Annually?”

With $836 Billion in Total Earning Power, only $321 Million Spent on Books while $7.4 Billion Spent on Hair and Personal Care Products and Services

New ‘Buying Power’ report shows black consumers spend as economy improves

New 16th edition shows expenditures rise to $507 billion

(November 1, 2010) African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the soon to be issued 16th annual edition of “The Buying Power of Black America” report.

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That’s an increase of 16.6% over the $435 billion spent in 2008. African-Americans’ total earned income for 2009 is estimated at $836 billion.

The report, which is published annually by Target Market News, also contains data that reflect the economic hardships all consumers are facing. There were significant declines in categories — like food and apparel — that have routinely shown growth in black consumers’ spending from year-to-year.

“These latest shifts in spending habits are vital for marketers to understand,” said Ken Smikle, president of Target Market News and editor of the report, “because they represent both opportunities and challenges in the competition for the billions of dollars spent by African-American households. Expenditures between 2007 and 2008 were statistically flat, so black consumers are now making purchases they have long delayed.  At the same time, they re-prioritizing their budgets, and spending more on things that add value to their homes and add to the quality of life.”

The median household income for African-Americans dropped by 1.4% in 2009, but because of students going out on their own, and couples that started their lives together, the number of black households grew 4.2%. This increase meant that many household items showed big gains. For example, purchases of appliances rose by 33%, consumer electronics increased 33%, household furnishings climbed 28%, and housewares went up by 37%.

Estimated Expenditures by Black Households – 2009

Apparel Products and Services $29.3 billion
Appliances 2.0 billion
Beverages (Alcoholic) 3.0 billion
Beverages (Non-Alcoholic) 2.8 billion
Books 321 million
Cars and Trucks – New & Used 29.1 billion
Computers 3.6 billion
Consumer Electronics 6.1 billion
Contributions 17.3 billion
Education 7.5 billion
Entertainment and Leisure 3.1 billion
Food 65.2 billion
Gifts 9.6 billion
Health Care 23.6 billion
Households Furnishings & Equipment 16.5 billion
Housewares 1.1 billion
Housing and Related Charges 203.8 billion
Insurance 21.3 billion
Media 8.8 billion
Miscellaneous 8.3 billion
Personal and Professional Services 4.1 billion
Personal Care Products and Services 7.4 billion
Sports and Recreational Equipment 995 million
Telephone Services 18.6 billion
Tobacco Products 3.3 billion
Toys, Games and Pets 3.5 billion
Travel, Transportation and Lodging 6.0 billion

Source: Target Market News,

“The Buying Power of Black American – 2010″

“The Buying Power of Black America” is one of the nation’s most quoted sources of information on African-American consumer spending. It is used by hundreds of Fortune 1000 corporations, leading advertising agencies, major media companies and research firms.

The report is an analysis of consumer expenditure (CE) data compiled annually by the U.S. Department of Commerce. The CE data is compiled from more than 3,000 black households nationally through dairies and interviews. This information is also used for, among things, computing the Consumer Price Index.

The report provides updated information in five sections:

- Black Income Data
- Purchases in the Top 30 Black Cities
- Expenditure Trends in 26 Product & Services Categories
- The 100-Plus Index of Black vs. White Expenditures
- Demographic Data on the Black Population

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87 Responses to “How Do Black People in America Spend $507 Billion Dollars Annually?”

  1. If it’s my money and I din’t steal it, but earned it legally and legitimately, I can do with it whatever I want!!!! It’s MINE!!! No discussion necessary!

    • Never seen your face on your money… it aint yours

    • Thats the sad thinking that put US [black people]
      in a bad situation. I pray for you and retirement.

    • We can all spend selectively and excessively. We can spend consciously. Marketers who want to sell and get rich while saving their profits, or money earned, want to know who spends 1/2 of their earnings and what they spend it on. Will then target that market to sell, sell sell to the spenders.

    • You can’t be blk or you’re just ignorant.

    • C’mon man, that’s the most shortsighted, fool ass shit I’ve heard . Long range game is superior to short range con. Didn’t you get the memo? Imagine a million more people who are of the same mindset as you. Then ask your self why Blacks in Amerika are on the bottom of the economic totem pole. Figure it out, ok?

  2. that is why we as a people are in the shape we are in right now. everyting that we do indicate we are individualistic in our doing and thinking. we don’t care about eachother at all. we can’t see we need each other. we are the only people who behave this way

  3. I disagree with you Steven. There is a bigger picture than just yourself. We have not done so great in terms of building towards the greater good of our people. That is where I have a problem when I look at the figures above. If we are spending about 36 billion on toys (cars, electronics etc) and not so much on education and development (in all its forms). The issue here is are we fascinated by electronics while our backyard is a mess. I am not saying we must not purchase cars and electronic gadgets, but we certainly need to moderate. What this tables says is that we need to sit down and look at our priorities. Like it or not, we have a responsibility and it’s very big.

    • I Couldn’t agree with you more Roy. It’s not about me, but it’s about us and it’s always been about us. But I’m a firm believer in the concept that if I worked for it, and Have put first things first, then I should be able to enjoy the fruit of my labor. It’s not about keeping up with anyone, but it’s about taking some time out to smell the roses. – or better yet, cutting some of the roses and bringing them into the house to enjoy their beauty as well as their scent.

    • karl anglin Says:

      Well said!!!!!!!!!!!!!!!

  4. jesse jenkins sr Says:

    Black people spend billions of dollars in hour community,but it can not cir-curalate the dollars because we do not own the businesses.

    • Starting Physical Change Says:

      Great point jenkins. The very problem that we are having today is that our communities are filled with beauty shops, barber shops and chicken shacks – which leads most of our African american youths to think that they need to develop a life around this industry. What about hardware stores, dance studio’s, coffee houses where workshops are held on 63rd and Woodlawn. We sit back and wait for some brave white, arab person to come in a lead that business. Tired of it

  5. I personally am saddened to see that we continuously build up businesses that don’t build us up. We pay the salaries of people who follow us around in their stores as though we can’t be trusted. We promote companies that don’t invest in helping to build bigger, better and less crowded schools but invest in the building of privatized prisons. We glorify franchises that steal the hopes of millions of children along with their allowances but won’t give then a way to support themselves unless they can shoot a ball or swing a bat or a broom better than anyone else. Where is our academy on business building and our institute of good credit? Most of us can’t afford to live without robbing Peter to pay Paul and can’t afford to die without renting a casket or getting cremated. Healthcare is unheard of unless it’s medicaid. The businesses in our neighborhoods are run by other people and it’s all because we forsook our lost generations. We lost an entire generation to crack and another two to H.I.V. and AIDS so who took over to raise those children? The prisons are full of those lost souls. Where do we begin to put these pieces together?

    • HEY SISTER WE CAN ONLY START OVER WITH THE NEW GENERATION. THATS WHAT ME AND MY GROUP IS DOING ,YOU CANT TEACH AN OLD DOG NEW TRICKS FEEL ME. THE BLACK FAMILY IS THE PROBLEM TOO .THERE IS NO STRONG FAMILY FOUNDATION IN THE COMMUNITY. MEN GOTTA BE MEN AND THE WOMEN MUST SUPPORT THEM SO THE CHILD CAN SEE THAT AND HE/SHE WOULD WANT THE SAME FOR THERE FAMILY.(FEEL ME)

    • lady mooresabb i could not argree with you more for years our people have been somewhat jealous of what the white man have we have forsaking are own needs and want are ancestors left us so much and within two geneartion we’ve thrown it all away all are gains madam c.j walker left us a multill billion dollar empire now we own 1% of all that and we are about to lose that how sad. all we can leave are kids is noting but indebth!! booker t. washington said over a hundred years ago while in washington he saw the plight of the blackman he saw a brother who made $3.00 a month and watch him spend $2.00 on a carage ride thru the hood to show everbody he was better than them and to this very day how much have we changed like the good book say God loves the child who has his own and untill that day we will never know what it is to be truly free.

    • yes Lady Mooresabb and we can’t start soon enough.

  6. This report reflects so much it’s also a graph of seeing what we As a people need to do. It will take us to stand up together and say enough is enough. We invest in US for US. Yes, it’s true black business don’t operate under the customer is right nor friendly customer service. Let the training begin explain how we would like a smile when being served that you’re not the only store around and if you continue the attitude the other people I know will stop coming.Remember we need each other to make it ? It been forgotten that crab bucket affect is live and kicking it in your own back yard. We all ain’t the same that point doesn’t only have to be explained to white people. We have to be reminded as well. It’s time to wake up we can’t blame no one else for what we can fix. I see the investments in our phones use the internet on them NOT FOR FB but history EDUCATE yourself. Take the xb and playstation 3 devices from your children. How much of that money come back to you are your kid? The name brand wear WAKE UP need is different than a want. We live like we the JONES and our spending ain’t saying WE POOR. It’s saying we lack the knowledge and everyone else know including us. Go spend time with family and friends. Learn how to love self so we make show those around us how to be loved. That old stuff between you and your family. We gone have to learn how to work that out. Everybody don’t need to know your business. However, get behind a closed door and explain to your people what they do is not right. We’re screaming out and we’re hearing the cries for help. Simple steps to smiling and speaking to one another is a start. I believe in miracles…. we talking about this issues over at cpr on love dot com check us out.

  7. D.MAYES )I CAN BELIEVE IT WE MUST EDUCATE OUR CHILDREN THIS GENERATION IS LOST. WERE SO BEHIND AS A PEOPLE IT’S SCARY.

  8. seriously Says:

    dont put so much validity on this – the sample is small and i wonder abou the lsm – next

    • I agree with you. These numbers seem very inflated to me with such a small # of participants. What scares me is the seemingly innocent/non-chalance of the tracking of our $$. I mean, if this is true, are out checking accounts, credit cards and cash labelled “Black people”? I do believe there is truth to this and much validity to the irresponsible spending but the attachment to “Black spend” bothers me. It should bother everyone of you also.

  9. [...] Click here to read… Like this:LikeBe the first to like this post. This entry was posted in Articles, Articles and tagged america, black people, consumers, debt, deceit, Economics, Economy, spending, U.S. Economy, united states. Bookmark the permalink. ← Be Strong, Be Gentle, Be Beautiful [...]

  10. I am a white person. When I was ten years old, I was a shoeshiner.
    There was a time my parents really poor. How poor? They were not able to feed their children. However, I loved reading. I graduated from High School with flying colours. Since I had started working since I was ten years of age, by the time I was twenty I had some money in my bank account. Therefore I decided to go to Canada in order to start my university studies at University of Ottawa. After five years of hard work, I managed to graduate with a Bachelor of Arts(English literature). Then I moved on to Toronto, and got myself a
    Master´s(Sociology of Language). After having lived, worked,
    travelled and studied in Canada during eighteen years, I came back to my native Brazil. Now I have my own school. I teach English to
    employees of local multinational corporations. I live in CURITIBA,
    a two-million people, modern city located in Southern Brazil. I want to point out that I have never drunk nor smoked, and I have no religion. The best religion is helping the needy ones. IRAQUE

    • allison offrod Says:

      God bless you for you are doing positive things to help other people. You have proven that if you work hard and believe in yourself you can archieve many things in your life without making up excuses and blaming others for your situation.Your hard work has paid off.

  11. I have an African Business Network on facebook if anyone here is interested in joining my group.http://www.facebook.com/groups/Africanmoney2011/

  12. Wow. Astounding. As a Black small business owner (Life Essence Massage) and working at a massage clinic, I see it everdqy. We are so open to giving our monies to others because we believe the quality of the service or products are better… But it is not true. The quality from a Black business is better on so many levels…the main one, you’re supporting another brother or sister to be self sufficient and not rely on other companies for survival! Support Black owned companies and if you’re not happy with product or service tell the owner…there’s nothing wrong with constructive criticism…don’t blindly blog or talk about it. Be the peace that you seek….

  13. There is no reason for us being a poor Trillion Dollar Nation!
    Instead of us being the world’s Super Consumers
    Let’s be Super Producers!
    http://www.buyblackwednesdays.com
    http://www.blackwednesdays.blogspot.com
    buyblackwednesdays.groups.facebook.com

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  15. I have a homebased business. But our people cannot see the picture. They would rather support another company that do not support them. Please check out my website
    mycellphone.mylightyear.com and mycellphone.mylightyear.net Support a sista and learn how to become a business owner also.

  16. SO HOW DO THEY KNOW HOW MUCH WE SPEND? IS THERE A CALCULATING CAMERA IN THE STORES? IS THERE A “N__GG_A WATCH OR SOMETHING? HOPE WE CN GET TOGETHER AS A GROUP AND BUILD OUR COMMUNITY BACK UP, IT’S POSSIBLE AFTER ALL OUR PEOPLE BUILT THE PYRAMIDS.

  17. ALL AFRICAN AMERICANS NEED TO SEE THIS, WE NEED TO BECOME BUSINESS PEOPLE INSTEAD OF JUST CONSUMERS.

    • This is beyond what this discussion reveals. First off, we are charged higher rates. Credit another form of slavery not just for Blacks but for everybody who uses it. As far as leaving your kids something when you leave, they are already taking steps for your offspring to have to pay your bills. Owning a business was what should have happened while we were fighting to get to go to school, then to college, then to work. Now that you own a business, you can best believe the goal post will be moved yet again.

  18. OK now break-down what whites and other races spend a their money on so we can do a real comparison.

  19. I have heard this same message since the turn of the century 19th to 20th even Dr. King in1968 began to talk of an economic base developed on our $30 million spending power of , but the problem I see is that we have not built any institutions to develop, grow, and protect assets. Assets bring me to another point, we as a people, are talked about in the context of spending power not assets under management. We have to build multigenerational institutions that will educate, develop, grow and protect the assets we build through the investment and then reinvestment of our dollars in BLACK INSTITUTIONS. I am working on a post on my http://www.h2comms.net/h2-communications-blog.html by blog about the new digital frontier where we can develop Black businesses and then support these same businesses without leaving the comforts of our homes using the expensive electronic toys we kill for.

  20. Orphius Noir Says:

    Orphius Noir .. So Here is the Issue, If you have the “KNOW HOW” to create a product in any of the areas mentioned in the above “DO IT” and YOU WILL MAKE MONEY IN OUR / YOUR OWN ‘HOOD’S !!!

    IF YOU DO NOT YOU WILL BUY IT FROM SOMEWHERE / SOMEONE ELSE & THAT WILL TAKE THOSE DOLLARS OUT OF OUR / YOUR NEIGHBORHOODS. THAT’S IT !! THAT’S ALL !!

    THE USA IS BUILT ON THIS SIMPLE THING, CREATORS AND CONSUMERS , SO BE CREATIVE , SELL SOMETHING , EARN INCOME AND HELP REBUILD YOUR OWN NEIGHBORHOOD(S)

  21. Just goes to show what black folk think is important

  22. I’ve read a few interesting statements here. I was searching for information for another reason. However, this is not news to me. 2 days after 9/11 african-americans spent over 47 billion on cars, clothes and electronics. There is an agency that tracks the spending habits of our people,(will post when located). There are lot of reasons for this alarming disparity. But here are somethings we can look at in comparison and you see it but might not pay it any attention. White americans spend the same tops amounts that we do, the only difference they buy real property, we buy clothes and cars we really can’t afford. I mean, $200 for a pair of sneakers….really? So whites go to the dealership and please hear this…..they get the best interest rate 0% 62 mnths to pay the same car they pay $199-240 a month, we pay $400. We rent $600 a mnth apartments. 3 yrs before the housing market fiasco, I was making $9.00 an hr. tell me why would I consider purchasing a home on that income, how would anyone be able to afford it. Well said to say a lot of african-americans did and struggled when those arm’s broke in 2007 and sub-prime lending bottomed out. Most of the sub-prime lending agents that I encountered were guess what…..us, they didn’t care one bit if you couldn’t afford if you bought it….you literally bought it. I drive a used car and always will paid for don’t want it if it’s not. A lot of good Ideas on here but until we become a nationwide effort we will sadly continue in the same destructive pattern. Asian money stays in their community 7 days a wk..they earn our money and send it home…how…they buy toyotas. Whites…in their communities 5 days a wk..how….they pay their bills, from mortgage to everything else and then they splurge.
    African-Americans……3 days….thurs, friday, sat……by sunday we’re broke, trying to get a payday loan to get to work the next week to do the same thing. Another alarming statistic healthcare, and end not is anybody aware or does anybody even care that African-American women die at an alarming rate from breast cancer than white women…..from the same disease…..what’s the disparity there I wonder?………just saying.

  23. Some of the comments posted were very good pointers of the ills we face in our communities. These comments date back to November 5, 2010 and to get only 35 reponses in 15 months that goes to show where black folks/black youths heads are at.
    The internet contains a wealth of imformation, but yet many young blacks are more interested in facebook, you tube and the latest fad of x-box. NOW COME ON! How about learning to run a business other than, as one reponser said, besides a chicken shack or beauty/barber shop. I rermember, being a product of the 50′s, from the Westside of Chicago, store ownership were blacks. The black buninessmen would extend credit to certain families I was lucky to have an upstanding mother, one that could get credit, and repay when our ss check would come, due to my dad’s early death. Some of the statistics posted are whether hard to soak in. Where only 0.0007% of black dollars go to the purchase of books and 0.015% goes toward education, now that is very alarming. As I learned earlier in life from the older generations who said ” If you want to hide something from a black person put it in a book”. I made that statement to an individual and his reponse was ” like money” wrong answer, correct answer “information”. We have come so far to be going backward. The great migration that started in the first decade of the 1900′s where blacks left the South for better conditions away from the Jim Crow Laws. These people were hard workers and brought about a sense of pride which developed into ownership and small business. Blacks that did invest in our communities desided over the years that the crabs in the barrel syndrome probably overwhelmed them. Yes, why do blacks not want to invest in black communities? It can amount to a number of factors
    “The Lost Generations”, “The Crabs in the Barrel Syndrome”
    Drug and Crime or better yet “Come On Brother Give Me A
    Break”. If a blackman open a store in the Hood, he would more likely be a target of thefts, whereas, the brother from the Hood would not try the same s–t with, say an Arab, because they stand eight or nine strong and will likely blow their f–k— head off. To say that it to say in all actuality we need to do more to invest in our communities and stop the other than us from walking out with our DOLLARS. And brothers in the “Hood” stay in school long enough to figure something out.

  24. Michael Higgins Says:

    The man issue that every one is missing is that we are consuming all these products, but we are not the ones making the profit of them. Everyone is eating of our plate except us. We must create business so when we consume we are putting these dollars back in to our communities. Think my people.

  25. Mz Mission Says:

    We as a community have more than just a where we spend our dollars. We have healthcare issues that no one really seems to care about. Tell me, why is it that breast cancer a disease that is less likely to effect african american women….but when diagnosed is more likely to die from than her white counter-parts. Yes we are in the low percentage for getting the disease……37-39% death rate. Statics are improving but by a slim margin. This isn’t genectics we’re looking at there are underlying conditions that cannot be address by healthcare professional and I see it everday with every visit. We as a people have stopped caring about ourselves, some of our children were raised by giving not working for it……the bible says struggle breeds character……that not being woven into the very core of our youth starts the decline of our race….it seems we just don’t care enough….and while I’m at the healthcare note…….the statistics are not good for the black man when it comes to prostate cancer…..have it checked and black women have regular mammograms. If you are underinsured or not insured there is assistance available for you check with your state and let’s live for future generations.

  26. Man! Thats crazy, we can pool our money and solve a lot of problems over night.

  27. Keep spending your money on sneakers…weaves…rims and iphones. You people neglect your family of things that matter and expect the tax payers to act like the real parent to your children. The tax payers (usually whites who work) pay for your daycare..rent…food..medical insurance…and pretty much any priority that a decent parent would usually provide for their child. You people are selfish and only care about what you look like to others from a distant…try having some pride and start spending your money on crape that really matters.

  28. If you people understood the psychology behind the abuse and neglect that you put your families through ..then you would understand why you spend your money on the meaningless things you buy. Black parents typically physically abuse and emotionally neglect their children. You feel good when you buy something that will attract attention to yourself. Your people are so neglected of affection and attention from your parents..when you become old enough to attract attention to yourselves as young adults.. it feels so good… it becomes the main priority…even over satisfying the basic needs your own children….cycle then continues…and continues on from generation to generation…understand the psychology of it then you will understand why your people behave the way they do. Stop putting the blame on other groups of people and take long look in the mirror.

    • That was very helpful and your incite is noted. Despite the lack of knowledge and sensitivity to certain situations and the obvious disregard to existing conditions that lead to some peoples living standards/conditions, you seem to poke directly at the Black community. I do understand that you are sticking to the subject at hand, but your words seem to neglect the other races or ethnic groups that benefit from our (yes, Black people pay taxes also) tax dollars. There is a higher number of white people on welfare than any other race in the US. When you make reference to cycles, take into consideration the cycle of Anglo-Saxons that entered this country and claimed it as “discovery”. Discovered when it was already inhabited.
      There is no need for ignorance. How about we look for solutions. If you don’t care, keep your negativity to yourself…or your household where its probably welcomed.

  29. Bout that life Says:

    Everything on that list is in the billions except sports equipment witch only needs 5 millions more to reach a billion and books witch you would have to more than TRIPLE before it reached a billion that says a lot 

  30. What we need is love. We need to love one another despite the bad attitudes we may receive. We need to support one another’s businesses. We need to decide to be happy when we see one another prosper.Despite what the world tries to convince us, we ARE a BEAUTIFUL race. We are creative and highly intelligent. GOD made no mistake. We have made the mistake of believing all the lies the media tries to brainwash us into-that we are not good enough or pretty enough, or that two black people could never have a long happy marriage. We need to love ourselves.Rremember, we have been thought negative things about ourselves all our lives- so have patience with a grumpy brother or sister. Take the time to share a smile. Above all Decide to love and honor GOD and HIS WORD. ” We can do ALL things through CHRIST WHO strengthens us”. If we each start in our own little corner, we can and will make a difference. GOD bless.

  31. mark green Says:

    Brothers and sisters we are scared!!!! plain and simple. when we open a pizza shop in our neighborhood we wont go. then the pizzsa shop across the street has a mexican making pizza and we run over there. we open up a fried chicken shop and we wont go.we run to crown chicken or the chinese for chicken wings and fried rice. we open up a hair supply shop , we wont go there. the korean opens up three in two blocks and the sisters are all running to them. the only business we have in beauty and barber shops. its all because we refuse to trust each other. were scared that the shit aint no good. its stolen, i cant buy it. even though the chinese and koreans , and mexicans are all criminal too. Then we wont tell our own kids to stay home and read them book’s, were scared of our kids. why???? Were scared to stop what were doing to work with our kids. were afraid were going to miss something. so we leave the kids to themselves.. Thats why they have no guideance. were scared to make our kids go to church,to give them the fear of GOD; thats why they kill each other without any thought. Were scared unless the white man says its ok not to be scared. Its ok to shop in his stores. its ok to let him do services in your neighborhood(construction etc.) without you participating (getting some of that contract money). and it aint gonna change because we still have the slave mentality. even most sucessful blacks celebrities are scaired to invest in the black community. and the others use violence and sex exploitation of our oun people to become sucessful. then they keep the money, never investing back into the black community. its too sad…but what you gonna do. we’ll still buy from the chinese, but go to chinatown and try to sell something. you’ll be broke!!but for all of us that know what time it is, get the wisdom. these black folks just love to be ignorant. you can tell them, explain to them, and they still will do the opposite. Because we are a materialistic people! if we can change that we will overcome all the B.S.. then we can concentrate on other things like spirtuality, harmony, education, community,etc. we will save our money and focus. but we aint ready. our women are vain and have to spend . our brothers have to waste money on bmw’s and mercedes benz’s.; our youth should have invented facebook, youtube,google etc. and this is our disease all over the world. The black man and his greed for materialism and selfishness is why we are poor, living in poverty, and are killing each other all over the world. And there is no unification of black people, supporting each other as a whole anywhere in the world….. and it has to start with us..somewhere, someday, sometime………when i don’t know…. peace…..

  32. You worked for it so u can do whatever u can afford to do with your money

  33. Hmmm, we need to consider investing in those publicly owned companies where we are spending our money. It makes sense to me, that we should invest where we are spending our money, I mean, why not be a part owner of the products and services we are using and consuming?

  34. There is a lot of money (Billions) spent by African Americans
    is some of the markets shown on the list on this website. Look at housing…over $203.8 Billion. Look at
    apparel (clothing) $29.3 Billion. We’re talking about a lot of cheddar. We need to take control of these markets, or at least, start getting our share of the profits of those companies we have been making rich with our money and getting nothing
    back. If we are spending $29.1 Billion on cars and trucks, we need to own some car companies and since most auto makers are publicly owned companies, we need to start buying up stock in those companies.

  35. Collectively, African Americans have the potential to be a powerful economic force. By now, most of us should have realized that America is a plutocracy and I believe this is the key to solving many of our social, political and economic problems, but we have not taken advantage of our economic power. We have been clinging to old outdated ideologies that have led us down the path of dependency. We are in a position to step into a void and take over many of the markets that have been abandoned by the old White guard. Remember, he who pays the piper calls the tune and since American politicians are controlled by big business, it makes sense that our lack of real power is due to the fact that we don’t own controlling shares in the big corporations. America is a Corporation and we need to stop sitting back doing nothing, while China buys up America and we do nothing. Invest your money where it is going to create power…political power for you and your people.

  36. yeah but that will never happen carl because your people spend too much of their time listening to and idolizing rap artists. So as long as kanye west says things like “you know white people get money don’t spend it or maybe get money buy a business I rather buy 80 gold chains and go ignate”. With that poison being pumped into your kids minds everyday how can you be shocked when young black kids are spending all their money on how they look. Its starts with the parenting and what they are allowing their children’s role models to be. If black parents are not spending the time to teach their children about life and set standards or instill morals then our kenye wests of the world will continue to pollute the minds of your young black children. Don’t dare to think that music does not have an affect on how children think and prioritize things because it does. Look down the street and tell me how many kids have head phones on at any given time of the day. What types of messages are being burned in their minds. Ill tell ya its not to save your money and buy a car dealership or invest in commercial real estate. Most likely the message is one like kenye west raps.

    • John, you are coming very close to making my point and I agree with you regarding what is influencing our African American youth and that’s my whole point. We need a paradigm shift in the way we think. We need to think bigger. Investing our money in barbershops, hair salons and Bar-B-Q rib joints just isn’t going to get us where we need to be as a people. We need to form investment corporations to buy up the controlling shares of big corporations. One thing that many African Americans seem to overlook is that when an individual African American becomes rich or rich and famous, they are still viewed by the other races of the World as belonging to a failed racial group. I’m not against individualism pre-se, or against individual achievements. However, I still think we as African Americans need to achieve something collectively. We need to prove to ourselves and to the World that we as a people are capable of achieving big things together. We need to form investment corporations that invest in the Global markets and we need to create and run our own Global Banks. We need to own the mines in American, African and South America and other parts of the World. Personally, I think that too much of the leadership of African Americans is traditionally coming out of the clergy. I believe that some of these so-called leaders have out lived their usefulness, because many of them do not know what our next steps should be: Economically, politically and socially. We’ve had REVEREND, Martin Luther King, REVEREND. Jesse Jackson, MINISTER, Louis Farrakhan and as well or as poorly as some of them has served us, they are not bringing any new and useful information or instructions to the table that would take us to the next level of our social, political or economic evolution. We need to start thinking a lot bigger and I think we have the economic power to do that.

    • P.S.

      John, first, I want to apologize for the typo, in my last post dated today. You will see it. Anyway, I just wanted to add one more thought that came to mind that I forgot to include. You mentioned the preoccupation that African American youth have with the messages in rap and you won’t get any argument from me on that point, because it’s a valid point. However, it doesn’t take the entire African American community to jump onboard of my idea for it to be successful. All we need is for a small group to create a successful working model, because once other African Americans see that it can work, they will want to follow that model. The fascinating thing that I have found as an investor in the Stock market myself, is that as risky as the market can be, it is still one of the only places where it doesn’t matter who you are, you can participate. It doesn’t matter what your race, gender, education, or even if you are an ex-convict, you can spend your money on any stock publicly traded anywhere on the Planet. You can’t be discriminated against for any reason and I love that about the stock market. Like I said, it can be risky, but as someone who has been investing in the stock market for many years, I can say with confidence that is is the one place where you can participate on a level playing field. No one can tell you that your dollar can’t buy the same stock that Warren Buffett’s or Bill Gates dollar buys if you can afford the stock. You have the same right to invest in any stocks you can afford to buy as anyone else. There’s no way you should ever experience any racial discrimination in the stock market. If African Americans would simply buy up controlling shares in many big companies, they would see how powerfully this would positively impact their political power base, because America is a Plutocracy…A Government controlled by big business and big International Banks or corporatism.

  37. I am regular reader, how are you everybody?
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  38. With money being spent like this, there is no reason to why we can’t rebuild communities and have for our own. We are making every culture filthy rich because we refuse to man or woman up and have our OWN!

    What do folks plan to leave for their kids on their dying day…a car, wig etc. WE HAVE TO DO BETTER!!!

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  43. I do not leave a response, however I read some of the responses on this
    page How Do Black People in America Spend $507 Billion Dollars Annually?
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  44. I would like to be of some help for those who have new born or growing kids, please take a look at the website.

  45. The problem to this CAN be solved, WILL we make the steps to solve it?

  46. Reblogged this on Theafricanamericantelegram and commented:
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  48. Carl E. Clark Says:

    It is very interesting to observe the consuming culture of African Americans. Once again it confirms the very thoughts I’ve been thinking for years. We do not lack capital, we lack the UNITY to come together to use our capital to create leverage. Every ethnicity takes advantage of the spending habits of African Americans to the point where many of them set up shop right in our communities. However, they do not invest in our communities or the future of our children. If African Americans would go on a consumer strike we would cripple the whole WORLD. The grocery store shelves would remain full, The shopping malls would suffer, the car industry would have another lay off, the line for the latest Jordans or Timberlands would disappear, fast food chains would suffer etc. The great bus boycott was thought to be a joke at the beginning but then they realized, we need these people, please put your nickel in here. The reality is no African American dollar, no thriving Global Economy. The revolution is not linked to guns and violence for black people, the revolution is linked to Americas pockets and we have the power to place reasonable demands. I’m Just Saying.

  49. […] As we look at the year in review, the most popular article posted on this website/blog was an article detailing how black people spend their money.  The article was “How Do Black People in America Spend $507 Billion Dollars Annually?” […]

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  52. RonTheSavage Says:

    This is truly eye-opening and sad. We have got to do better

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