Allstate Partners with The King Center and Other Non-Profits to Mobilize Volunteers in Atlanta and Across the Nation to Serve on January 19, 2009 and Beyond
NORTHBROOK, Ill., Dec. 3, 2008 – Allstate Insurance Company announced it is designating Martin Luther King, Jr. Day 2009 as Allstate Beyond February Give Back Day, to be observed in Atlanta and cities across the country on January 19, 2009.
As part of the company’s commitment to the African-American community and continued commitment to volunteerism, this special initiative will further the ideals and vision of Dr. King in his hometown and nationally by inspiring people to donate their time to worthy causes in their own communities on January 19th and throughout the entire year.
“Beyond February Give Back Day reinforces the importance of giving back to your community in the spirit of my father and everything he fought for,” said Bernice King, Dr. King’s youngest daughter. “But an even greater tribute to my father’s legacy is evidenced by the people who demonstrate the passion and the commitment to serve their communities throughout the year, not just on MLK Day or during Black History Month.”